A premium e-commerce experience for a contemporary brand, recognised with an Awwwards Honor Award.
LAB46 needed an e-commerce platform that matched the quality of their products — refined, intuitive, and distinctive. The goal was to create a shopping experience that felt as considered as the brand itself.
Starting with in-depth brand research, I developed a design system that balanced editorial storytelling with seamless commerce. Every interaction was designed to feel effortless, from browsing to checkout.
The typography, spacing, and visual hierarchy were crafted to let the products take centre stage while maintaining a strong brand presence throughout the experience.
The final site was recognised with an Awwwards Honor Award for E-Commerce, validating the approach of putting craft and user experience at the centre of the design process.
